IKEA Boys and Terrorists: Fight Club in the Light of 9/11

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Products of this store will be shipped directly from the US to your country. Products of this store will be shipped directly from the UK to your country. Chuck Palahniuk wrote Fight Club the novel in Did he see the dark nimbus clouds forming over the country?


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How was he able to foreshadow America's financial disasters? The movie concludes with the injured Narrator Ed Norton holding hands with his tourist girlfriend, Marla Singer, watching credit card buildings explode and crumble.

IKEA Boys and Terrorists: Fight Club in the Light of 9/11 Nadine Klemens GRIN Verlag

You'll create total chaos," The Narrator explains to the police about Project Mayhem's manifesto. Akin to the Fight Clubs in the film, OWS popped up all over the nation demonstrating its vast sphere of influence and appeal. Like the everymen characters in the film — they are waiters, police officers, "slaves with white collars," "the all-singing, all-dancing crap of the world" — they want equality, but they also want revenge on the powers that placed them between the devil and the deep blue sea.

But we won't," Durden says. And we're very, very pissed off. A decade and a half later, we're still pissed, but what are we doing about it? We're still very much immersed in a corporate culture where our things do end up owning us, and we're not willing to live without our Starbucks skinny lattes, our IKEA furniture, and our smartphones. What began as a means to let off some steam and to feel alive, Fight Club quickly spiraled into a lost generation of men seeking something more than nihilism. You see, Tyler's special deluxe soap is made from the fat of liposuction patients.

The by-products of these people's own gluttony and vanity their fat are sold back to them as a luxury cleansing item. Taking the metaphor one step further, Tyler later uses the soap, combined with other common household ingredients, to make bombs that rock the foundations of the very capitalist enterprises his soap business would otherwise appear to epitomize.

Anyone familiar with the history and methodology of advertising will notice a few salient themes emerging here. Advertising is most often not about selling you a product, it's about selling you an image of your own identity, and about creating an identification with a product, which leads to the addictive phenomenon known as "brand loyalty. First you package and sell the problem, then you package and sell the solution to the problem. And that's pretty much what Tyler and Jack do with their invention, Fight Club -- they articulate the impotent rage and disillusionment felt by so many wage slaves today, give it a name and a structure and a set of rules, and sell it back to them as a means for achieving cathartic release and feelings of empowerment.

The idea is patently absurd, but on some level it makes sense -- not unlike David Cronenberg's collision of sex and car wrecks in "Crash Fight Club is not about "winning" or beating up somebody else; it's a form of manual electro-shock therapy, a way of jolting themselves out of their numbness and reconnecting with reality.

The metaphor is so clearly a psychological one that to say "Fight Club" is about fist-fighting is like saying " Taxi Driver " is about cab driving. What begins as Tyler and Jack's exclusive basement ritual soon spreads and becomes a very successful corporate franchise I kept expecting an IPO , a messianic cult -- and a fascist, terrorist paramilitary organization that its co-founder is powerless to stop.

Jack's life suddenly turns into "Frankenstein" Meets " Life of Brian " as he desperately attempts to tame his own creation-run-amok. But no matter what he says or does, his followers doggedly continue with their apocalyptic plan, blindly hailing him as a genius every step of the way.


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The critics who accuse "Fight Club" of promoting fascism and terrorism don't seem to notice that Jack is appalled by the monster he has helped to bring into the world, and that has now gone out of control -- which is what happens when you let the Id run wild. On one level, "Fight Club" can be seen as the story of a guy who wakes up one day and discovers to his profound horror that that he is Jim Jones, David Koresh, Ted Kazinski, and Timothy McVeigh all rolled into one.


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Tyler takes capitalism, and then anti-capitalism, to the illogical extreme of fascism and terrorism, but that doesn't make the movie a "fascist tract. I was reminded, too, of the ravenous undead zombies in George Romero's "Dawn of the Dead," who instinctively flock to the shopping mall because "it was once an important place in their lives. It would have been easy to get an audience to hate ruthless, faceless, monolithic monsters of greed like IBM or Microsoft.

Everybody hates them already. But "Fight Club" targets a more insidious kind of corporate enterprise -- the kind that markets itself as your best friend and uses cutesy branding images to get under your skin and into your wallet: IKEA, Volkswagen, Apple, Starbuck's.

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If you don't get some sort of vicarious thrill from seeing one of those insufferably precious and overpriced new VW bugs receive a facial with a sledgehammer, or from watching that smug Apple logo blown to bits how's that for "Think Different"? Moore Previous Article: Vertigo. Socially irresponsible!

Busch, The Hollywood Reporter. The actor, one of a. Popular Reviews Midway. Terminator: Dark Fate. Jojo Rabbit. Doctor Sleep.

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